Max Mara took inspiration from the fashion icon; Marilyn for this collection. This icon is known for her sassy figure with cinched in waists featured by pencil skirts and bustiers. The scenic runway transported us to a film backdrop of gentle waves crashing at the shore, setting a cosy and comforting vibe for the show. Opening the show was the 'it' model of the moment; Gigi Hadid. The stunning model owned the runway looking gorgeous as ever, showing us why she is worth the hype. She wore an oversized camel coat, with a lighter toned slip dress underneath.
The collection is heavily inspired by Monroe 's 50 style, however a modern granny style came to mind. The cat eyes glasses, tousled hair, delicate prints and patent loafers feature on the models - with appearances from more of the industries top models; Daphne Groenveld, Joan Smalls. MaxMara featured the favourite houndstooth print multiple times in the collection - proving that its back again this year girls! The romantic atmosphere echoed through the garments with the classic camel and sand tones, powdered blues and grey.
I can imagine Topshop and Urban Outfiters will be the high street alternative for this collection next autumn/winter due to the cashmere knits, quilted jackets, and mohair oversized coats. The coats in this collection were definitely the attention in the show- models strutted the runway with their arms crossed drawing in the recognition of the audience. Matching toned garments were worn underneath to avoid distraction, and the 'tucked-up' hair allowed the hair to be shown off as much as possible.